Swatch

Collection: Swatch

Swatch stands for distinctive Swiss watchmaking with a wink: bold colours, changing collections and a design that inspires individuality. Whether minimalist, playful or strikingly colourful – every taste will find the right watch here. Discover our Swatch selection and bring fresh Swiss charm to your wrist.

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24 products

24 products

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Launched in Biel in 1983, Swatch helped the Swiss watch industry out of crisis: colour, plastic and Swiss Made at a fair price.

Swatch AG, founded in Switzerland in 1983 and based in Biel/Bienne, is a wholly owned subsidiary of The Swatch Group AG and an iconic watch brand.

The launch of the plastic watch revolutionised the watch industry through innovative, flat production technologies and affordable models.

As a central player in the watch and jewellery segment, Swatch stands for modern designs and a wide product range sold worldwide.

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Swatch

Our service and quality promises

  • Support and Service

    Our Quality & Support Team works daily to provide you with the best possible advice if you have any questions.

  • Insured shipping

    Every watch sold is shipped fully insured for its value. There is no risk to you – even for purchases from abroad.

  • Right of withdrawal

    Defects? No problem - exercise your right of withdrawal within 14 days of receipt and receive a quick and easy refund.

  • Authenticity promise

    What we promise you: At Chronenwerk, all new and used watches are genuine.

Colorful Freedom: The World ofSwatch watches

Anyone whoSwatch watchChoosing this means not just choosing a timepiece, but making a statement.CollectionLines like these stand out in particular.Big Bold,Irony,System51,skin,NeonorOriginaleachSwatch watchplayfully combines design, function and fun – from the colorful plastic casing to the modernJewelry-Optics. Whether as everyday wear-ClockWhether as a gift or a fashionable accessory: the brand makes you want more.

Trademarks & Designs

Swatch has long since shed its image as a simple plastic watch and today offersModels, which are technically and visually impressive. For example, theBig BoldOversized models with bold colors are part of the culture of self-expression. At the same time, theSystem51-Series mechanical marvels with automatic movement, which is manufactured completely automatically – a technical specialty in the Swatch range.

Even minimalist designs like theskinThe -line impresses with its ultra-slim design and elegant lines. Those who prefer a more vibrant look will find it in theNeon-Series exciting color combinations that immediately catch the eye – perfect if theClockIt is also intended to function as a fashionable accessory.

Style, Function & Target Groups

The brand appeals to a broad target group: from teenagers to design enthusiasts, from everyday wearable watches to collector's items.Swatch watchIt can be ultra-light and colorful, or still incorporate luxurious materials – and thus asJewelry-Element apply. Many models are unisex and therefore suitable for both.Ladiesas well as forMensuitable. In theCollectionVariants with stainless steel or metal elements (e.g., at Irony) are available, as well as classic plastic watches.

The features also vary: from simple quartz movements to automatic models and limited editions. Anyone looking for aSwatch watchAnyone who takes it to heart gets style and everyday practicality in one package.

Price level & collection

One of Swatch's great strengths is its fair trade practices.PriceExcellent value for money. Many models are affordable yet stylish – ideal for collectors or as an entry point into the world of interesting [vehicles/models].Watches. At the same time, there are models with higher demands – be it through material, technology or limited editions.

Many collectors maintain aWishlist, in which their favorite-Swatch watchesstand – of shiningNeon-models up to mechanicalSystem51The fun lies not only in wearing them, but also in discovering, selecting, and wearing these watches.

Conclusion

The Swatch brand remains a creative and vibrant chapter in watchmaking history.Swatch watchSwatch combines color, design, technology, and everyday life in one. Whether you're looking for a stylish pop-art watch or a technically interesting piece – you'll find it in the world of Swatch. With lines like Big Bold, Irony, Skin, Neon, and Sistem51, the brand showcases diversity, personality, and the joy of wearing a watch.ClockIf you have a Swatch-ClockIf you're looking for something special, pay attention to the model variant, design and price – and enjoy the experience of wearing something special on your wrist.

FAQs about Swatch

Are Swatch watches Swiss Made?

Yes. Swatch belongs to the Swatch Group based in Biel and makes its watches according to the Swiss Made rules. This makes it one of the most affordable Swiss watches.

What is SISTEM51?

SISTEM51 is a mechanical automatic movement made of 51 parts that is assembled fully automatically. It offers a power reserve of around 90 hours and is exceptional for its price segment.

What materials are Swatch watches made of?

Classically made of plastic, today often of Bioceramic. The Irony line relies on stainless steel or aluminium. Straps are available in silicone, textile, leather or metal.

How is the battery of a Swatch changed?

Many Swatch models have a battery cover in the case back that can be opened with a coin. To ensure that the seal sits reliably, we recommend having the battery changed by a watchmaker.