Sevenfriday

Sevenfriday

Discover the world of Sevenfriday: a unique blend of industrial design, distinctive aesthetics, and uncompromising quality that goes far beyond the ordinary.
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SEVENFRIDAY is a lifestyle brand founded in 2012 by Dan Niederer, known for its bold, industrially inspired watch designs. The brand positions itself as an expression of a lifestyle that extends beyond the product itself.

It integrates innovative elements such as digital authentication systems into its watch lines (e.g., the P, M, and C series) and targets a community that shares its "#liveSEVENFRIDAY" approach.

The products, priced between $1,150 and $1,600, are sold through its own website and select retailers.

Sevenfriday is a Zurich-based watch brand known for its unconventional, industrially inspired designs.

With regard to sustainability, Sevenfriday relies on innovative manufacturing technologies. For example, the Free-D model is produced using 3D printing and PA11 polyamide, highlighting the brand's approach to sustainable watchmaking, as this technology and material are integral to the design.

Sevenfriday

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Our service and quality promises

  • Support and Service

    Our Quality & Support Team works daily to provide you with the best possible advice if you have any questions.

  • Insured shipping

    Every watch sold is shipped fully insured for its value. There is no risk to you – even for purchases from abroad.

  • Right of withdrawal

    Defects? No problem - exercise your right of withdrawal within 14 days of receipt and receive a quick and easy refund.

  • Authenticity promise

    What we promise you: At Golden-Watches, all new and used watches are genuine.

FAQs about

What distinguishes the brand?

Sevenfriday's brand motto is "Show Me Don't Tell Me".
How do products differ from those of other brands?

The bold and unconventional design of Sevenfriday watches is inspired by industrial elements, machines, engines, and modern consumer culture. They differ from traditional Swiss watches through their large, often square case, their complex, multi-layered dial architecture, often reminiscent of industrial or machine parts (e.g., with disc or addition displays), and their aesthetic, which focuses more on expressive design than on classic watchmaking conventions.
How sustainable and environmentally conscious is ?

Sevenfriday's design philosophy is characterized by "industrial inspiration," with dials influenced by machinery, engines, and architectural elements. The main feature that distinguishes them from traditional watch brands is the multi-layered dial construction for a depth effect and the sometimes unconventional forms of time display, often using rotating discs instead of traditional hands.
Does offer innovations or trends?

Sevenfriday follows a design philosophy inspired by industry, machinery, engines, and architecture. It is characterized by a layered dial construction that creates depth and visual interest, as well as an emphasis on mechanical artistry through exposed movement elements. Materials such as stainless steel, PVD coatings, and mixed finishes are typically used for their timepieces.