Mido

Mido

Mido combines Swiss precision with architectural inspiration: clear, well-thought-out shapes and robust automatic movements stand for durability and timeless design. The collection is suitable for anyone who values solid craftsmanship and a subtly elegant appearance. Discover watches that unite style and durability.

Sorry, there are no products in this collection

  • brand

  • Story

  • Company profile

Mido is a Swiss watch brand based in Le Locle, founded in 1918 by Georges Schaeren in Biel. The name derives from the Spanish “yo mido”, meaning “I measure”.

In the 1920s, Mido attracted attention with colourful ladies' watches and shaped watches modelled on the radiator grilles of well-known car brands. In 1934 came the Multifort, one of the first watches to combine automatic winding, shock protection, anti-magnetism and water resistance.

Today Mido belongs to the Swatch Group and stands for robust mechanical watches with architecturally inspired design, for example in the Ocean Star, Multifort, Baroncelli and Commander collections.

Mido is a renowned Swiss watch manufacturer, founded in 1918 by Georges Schaeren. The name derives from the Spanish "Yo mido" ("I measure") and represents technical innovation and timeless aesthetics.

Based in Le Locle, the brand is known for its robust, functional timepieces and collections such as Multifort and Ocean Star. Mido combines structural clarity and beauty, often drawing inspiration from famous architectural structures.

As part of the Swatch Group, Mido today stands for quality, automatic movements, and excellent value for money in the Swiss Made watch segment.

Mido

Our service and quality promises

  • Support and Service

    Our Quality & Support Team works daily to provide you with the best possible advice if you have any questions.

  • Insured shipping

    Every watch sold is shipped fully insured for its value. There is no risk to you – even for purchases from abroad.

  • Right of withdrawal

    Defects? No problem - exercise your right of withdrawal within 14 days of receipt and receive a quick and easy refund.

  • Authenticity promise

    What we promise you: At Chronenwerk, all new and used watches are genuine.

FAQs about Mido

Which technical features or core competencies (e.g. regarding movements, complications or water resistance) characterise Mido's watch models?

Mido's watch models are characterised by the following technical features: automatic movements (such as the Calibre 80 with up to 80 hours of power reserve), COSC chronometer certification, Nivachron™ hairsprings for increased precision and shock resistance, and high water resistance (e.g. 20 bar / 200 m).
What are Mido's best-known or most popular watch collections?

Mido's best-known or most popular watch collections are Baroncelli, Multifort, Commander and Ocean Star.
Which specific technologies or design features distinguish Mido watches?

Mido combines Swiss engineering with timeless design:
- Automatic calibres with up to 80 hours of power reserve
- Chronometer models with COSC certificate
- Cases in stainless steel, titanium or ceramic
- Design ideas often inspired by famous architecture
Well-known lines include Ocean Star, Multifort and Baroncelli.
What important technical innovation did MIDO introduce in the 1930s that was groundbreaking for water resistance?

The cork crown sealing system (later called "Aquadura").