Superdry

Discover Superdry: the ultimate fusion of vintage-inspired design and future-oriented, sustainable premium fashion.

Entschuldigung, in dieser Kollektion sind keine Produkte enthalten.

  • Company profile

  • Story

  • brand

Superdry is a British clothing retailer founded in 1985 in Cheltenham. Originally launched as Cult Clothing, the brand has evolved into a leading provider of vintage-inspired style, blending streetwear and preppy fashion.

The company, listed on the London Stock Exchange, aspires to become the leading premium sustainable style destination. Julian Dunkerton returned in 2019 to refocus the company on design and quality.

Superdry sells its products in 157 countries worldwide and is committed to sustainability, craftsmanship, and celebrating culture.

Superdry is primarily a clothing manufacturer, not a watch or jewelry brand.

The company aims for net-zero emissions by 2040 and has committed to using 100% organic cotton by 2030. They have already met their Scope 3 2030 targets with a 58% reduction. Superdry also promotes lower-impact materials and the circular economy.

Bestsellers from

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Our service and quality promises

  • Support and Service

    Our Quality & Support Team works daily to provide you with the best possible advice if you have any questions.

  • Insured shipping

    Every watch sold is shipped fully insured for its value. There is no risk to you – even for purchases from abroad.

  • Right of withdrawal

    Defects? No problem - exercise your right of withdrawal within 14 days of receipt and receive a quick and easy refund.

  • Authenticity promise

    What we promise you: At Golden-Watches, all new and used watches are genuine.

FAQs about

What distinguishes the brand?

Superdry aims to be a creative and product-driven brand that inspires and appeals to the modern, fashion-obsessed customer by building on the foundations of its brand and evolving its styles.
How do products differ from those of other brands?

Superdry's watch collection is characterized by a sporty, simple, yet classic design. The target audience is broad and primarily consists of younger buyers, as the collection offers youth, children's, and leisure watches in an urban style (e.g., Urban Sport, Urban XL).
How sustainable and environmentally conscious is ?

Superdry distinguishes itself through an "Urban Sport" style and a simple yet classic design with a prominent Superdry logo on the dial, often combined with silicone or leather straps.
Does offer innovations or trends?

Superdry typically uses materials such as stainless steel, silicone, nylon and leather for watches, as well as various metals and plastics for jewelry.