Persol's success story began in 1917 in Turin, Italy, when photographer Giuseppe Ratti started designing protective eyewear for aviators and sport pilots. In 1938, the PERSOL brand ("per il sole" – for the sun) was born. Persol positions itself in the luxury and design segment through its heritage, high quality, iconic models like the Persol 649 (1957), and unique features such as the Meflecto concept and the decorative arrow (a tribute to the swords of ancient warriors). The brand is often worn by celebrities (e.g., Greta Garbo, Steve McQueen) and blends past and future in its collections (Icons, Design, Suprema, Classics).