The various types of Dansk Mjød are based on recipes dating back to around 1700 and draw on Nordic traditions and Viking Age myths. For example, Ribe Mjød was developed in collaboration with the Ribe Viking Centre to celebrate the town's 1300th anniversary, while Viking Blod, with its addition of hibiscus, evokes the legends of that era. The design of the distinctive clay bottles reflects this historical connection and underscores the traditional character of mead as one of the oldest alcoholic beverages in the world.