Mido

For over a century, Mido has stood for the perfect combination of innovation, craftsmanship, and elegance. Founded in 1918, the Swiss watch brand has made a name for itself worldwide through its meticulous attention to detail and technical excellence. Whether sporty, classic, or elegant – every Mido watch combines precise automatic movements, high-quality materials, and a distinctive design.

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Mido

  • Company profile

  • Geschichte

  • Milestones

Mido ist ein Schweizer Uhrenhersteller mit Sitz in Le Locle im Jura und gehört heute zur Swatch Group. Gegründet wurde das Unternehmen am 11. November 1918 von dem Uhrmacher Georges Schaeren. Der Name „Mido“ leitet sich vom spanischen „Yo mido“ (dt. „Ich messe“) ab und steht programmatisch für präzise Zeitmessung.

Historisch machte sich Mido mit Art-déco-Designs, später mit wasserdichten Uhren (Aquadura-Kronendichtung mit Kork) und besonders robusten Alltagsuhren einen Namen. In den 1960ern stellte Mido eine der kleinsten automatisch gefertigten Automatikuhren für Damen vor und war früh bei Funktionen wie Worldtimer und Digitaluhren dabei.

Heute positioniert sich Mido als Marke für mechanische Swiss-Made-Uhren mit gutem Preis-Leistungs-Verhältnis. Wichtige Linien sind u.a. Ocean Star (Taucheruhren), Multifort (sportlich-technisch), Commander (klassisch) und Baroncelli (elegante Dress-Watches). Die Marke gehört zu den größeren Herstellern von Chronometer-Werken innerhalb der Swatch Group und ist weltweit über mehrere tausend Händler präsent.

The Mido brand was founded in 1918 by watchmaker Georges Schaeren in Biel/Bienne, Switzerland. From the very beginning, the name stood for innovation, precision, and timeless design. The brand name is derived from the Spanish expression "Yo mido," meaning "I measure"—a fitting motto for a brand dedicated to the art of timekeeping.

The Beginnings (1918–1930) – Technology with Style

In the 1920s, Mido quickly gained attention: The brand was known for wristwatches with distinctive designs, often inspired by the style of the automotive industry of the time. Mido produced dials in the shape of radiator grilles and logos of well-known car brands – an innovative marketing approach that attracted attention and generated enthusiasm.

In 1930, Mido launched one of the first automatic watches with a shock-resistant movement. That same year, the company developed the famous "Aquadura" cork sealing system, which protected the crown from moisture – a milestone in the water resistance of wristwatches.

The middle of the century (1940–1970) – progress and reliability

In the 1940s, Mido solidified its reputation as a manufacturer of reliable automatic watches. The Multifort collection, introduced in 1934, became a symbol of robustness and technical excellence. It was one of the first watches to be self-winding, shock-resistant, antimagnetic, and waterproof – a technological breakthrough of its time.

In the 1950s and 60s, Mido followed the trend towards more elegant, streamlined designs. Models like the Commander and Ocean Star established themselves as stylish companions that could be worn both in everyday life and in business settings. The combination of form and function became a hallmark of the brand.

Design inspired by architecture (1980–2000)

From the 1980s onwards, Mido increasingly positioned itself as a brand that combines architecture and watchmaking. Under the motto "Inspired by Architecture," watches were created whose lines and proportions were based on famous buildings – for example, the Baroncelli collection, which is inspired by the style of classical column architecture.

During this time, Mido's international presence also grew: The brand became part of the Swatch Group, the world's largest watchmaking group, thus gaining access to new markets and state-of-the-art technology.

Mido today – Innovation meets tradition

Today, Mido represents a modern interpretation of classic Swiss watchmaking.
The brand focuses on automatic watches with durable movements, often with a power reserve of up to 80 hours. Many models bear COSC certification – a seal of approval for the highest precision.

With collections such as

Mido Ocean Star (sporty and robust),

Mido Commander (iconic and elegant),

Mido Multifort (technically inspired) and

Mido Baroncelli (classic and timeless)

The company combines tradition, design and Swiss perfection.

1918 – Founded in Biel/Bienne (Switzerland)

The watchmakerGeorges SchaerenMido was founded on November 11, 1918 – at the end of the First World War.

The brand name is derived from Spanish.“Yo mido”off what"I measure"It means – a symbol of precision and technical passion.

1920s – Design meets automotive art

In the Roaring Twenties, Mido became known for its creative work.Automobile-inspired wristwatchesknown.

The dials are reminiscent of the radiator grilles of famous brands such as Bugatti or Fiat – one of the first lifestyle collaborations in watchmaking history.

1930 – Aquadura sealing system

With the introduction of the“Aquadura” cork sealing systemMido is revolutionizing the water resistance of wristwatches.

This innovation protects the crown from moisture and is a milestone for durable, everyday timepieces.

1934 – The Multifort is born

TheMultifortis one of the firstautomatic wristwatches, which simultaneouslyshockproof, waterproof, antimagnetic and self-windingis.

It set new standards for technical robustness and remains a central Mido collection to this day.

1954 – Introduction of Powerwind technology

Mido develops thePowerwind plant, which reduces the number of components and improves reliability.

An important step towards durable, precise automatic movements.

1959 – Creation of the Ocean Star Collection

With theOcean StarMido is launching a sporty watch with a one-piece case and innovative seal –

Ideal for water sports and adventures. To this day, this model series remains one of the brand's most successful lines.

1967 – The Commander becomes a cult classic

TheMido CommanderWith its distinctive stainless steel case and integrated bracelet, it is becoming a design classic.

Their look symbolizes the elegance and precision of the 1960s and remains a staple in the product range even in the 21st century.

1980s – Architecture as inspiration

Mido develops the concept“Inspired by Architecture”– Clocks whose shape and symmetry are inspired by famous buildings.

This idea continues to shape brand design to this day, combining technology with cultural aesthetics.

1990s – Integration into the Swatch Group

Mido will become part of theSwatch Group, of the world's largest watchmaking group.

This gives the brand access to state-of-the-art manufacturing technology, global markets and new materials.

2000 – Rebirth of the Baroncelli Collection

With theBaroncelliMido reinterprets classic watchmaking.

The design is based on architectural harmony and embodies timeless elegance – to this day one of the most popular lines.

2013 – 95 years of Mido

To mark its 95th anniversary, Mido presents limited special editions and strengthens its focus onprecise automatic movements with long power reserve.

The company emphasizes its Swiss origins and the interplay of technology and style.

2017 – Chronometer certification (COSC)

Many models receive theCOSC certification, the seal of approval for the highest accuracy.

Mido is thus positioning itself in the premium segment for precise automatic watches.

2018 – 100 Years of Mido

A century of Swiss watchmaking: Mido celebrates the anniversary with new designsCommanderandMultifort.

The brand looks back proudly on its history – while remaining innovative and modern.

Today – Tradition meets the future

Mido unites todayAutomatic precision, sustainability and architectural inspiration.

With models likeOcean Star Tribute,Multifort PatrimonyorBaroncelli HeritageThe brand proves that Swiss quality remains timeless.

Bestsellers from Mido

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Our service and quality promises

  • Support and Service

    Our Quality & Support Team works daily to provide you with the best possible advice if you have any questions.

  • Insured shipping

    Every watch sold is shipped fully insured for its value. There is no risk to you – even for purchases from abroad.

  • Right of withdrawal

    Defects? No problem - exercise your right of withdrawal within 14 days of receipt and receive a quick and easy refund.

  • Authenticity promise

    What we promise you: At Golden-Watches, all new and used watches are genuine.

Here's what our satisfied watch buyers worldwide are saying:

Everything was as described and pictured, securely packaged and shipped quickly. Good communication throughout the entire process. I can recommend them and would buy from them again.

Alexander B. via Trustpilot

The watch appears to be of high quality and keeps excellent time. The price-performance ratio is absolutely convincing. I would buy it again.

Claire Cooper

Elegant design, suitable for both suits and casual wear. Communication with the seller was friendly and straightforward.

Sara Bond

Very satisfied with this watch – elegant design, keeps perfect time, and feels comfortable on the wrist. The item arrived quickly, well packaged, and exactly as described. Would definitely buy again.

Nikolay Balushev

I'm very satisfied – the watch looks elegant, is lightweight and comfortable on the wrist. No problems even after wearing it for extended periods. I would buy it again anytime.

Angela McCafferty

FAQs about Mido

What distinguishes the Mido brand?

Mido was founded in 1918 by watchmaker Georges Schaeren in Biel/Bienne (Switzerland).
The name is derived from the Spanish expression "Yo mido", which means "I measure".
From the very beginning, Mido has stood for precision, reliability and the art of timekeeping.
How do Mido products differ from those of other brands?

Mido is internationally known for high-quality automatic watches that combine classic design and modern technology.
Their durable movements, COSC-certified chronometers, and clear, architecturally inspired design language are particularly valued.
The motto “Inspired by Architecture” shapes the design of every collection.
How sustainable and environmentally conscious is Mido ?

Mido is part of the renowned Swatch Group, the world's largest watchmaking group, headquartered in Switzerland.
Through this affiliation, the brand benefits from state-of-the-art manufacturing technology, the strictest quality standards, and a worldwide service network.
Does Mido offer innovations or trends?

Mido watches stand for Swiss precision, automatic movements with a long power reserve (up to 80 hours) and timeless design.
The brand combines traditional watchmaking with modern aesthetics – thus offering watches that last for generations.
Whether in everyday life, at work or on special occasions: A Mido is always an expression of style and consistency.