Tous

Discover the enchanting world of Tous and find the perfect piece of jewelry or accessory to express your personal style.

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  • Company profile

  • Story

  • brand

TOUS is a Spanish jewelry, accessories, and fashion company founded in 1920 by Salvador Tous Blavi and Teresa Ponsa Mas in Manresa, Catalonia, Spain. For over 100 years, TOUS has focused on jewelry as its core competency and has expanded its product range to include watches, bags, perfumes, and other accessories.

The brand is known for its playful style and iconic bear logo. TOUS has evolved into a global brand, operating worldwide and representing creativity and "everyday styling jewelry."

The third-generation family-owned company values ​​craftsmanship, ethical standards, and comprehensive customer service in its workshops and stores.

Tous is a jewelry manufacturer committed to the circular economy: it specializes in the restoration, reuse, and recycling of jewelry. The company promotes resource recovery and sustainable waste management in its workshops and utilizes green buildings and LED lighting to reduce its environmental impact.

It integrates eco-design principles early in its value chain and is dedicated to extending the lifespan of its products through restoration. Tous is also committed to preserving biodiversity, using resources efficiently, and engaging in dialogue with stakeholders to promote social and environmental causes.

The facility has a wastewater treatment plant to prevent negative environmental impacts and recycles metals and raw materials.

Our service and quality promises

  • Support and Service

    Our Quality & Support Team works daily to provide you with the best possible advice if you have any questions.

  • Insured shipping

    Every watch sold is shipped fully insured for its value. There is no risk to you – even for purchases from abroad.

  • Right of withdrawal

    Defects? No problem - exercise your right of withdrawal within 14 days of receipt and receive a quick and easy refund.

  • Authenticity promise

    What we promise you: At Chronenwerk, all new and used watches are genuine.

FAQs about Tous

What corporate philosophy or historical development shapes the Tous brand and its collections?

The Tous brand was founded in Spain in 1920 as a small watch repair shop and later evolved into a jewelry company. Its corporate philosophy is strongly influenced by its iconic bear logo, designed in 1985 by Rosa Oriol, the founder's wife. The bear symbolizes tenderness, fun, and a youthful spirit. Tous aims to make luxury accessible and convey emotions through its creations, which are often playful and feminine.
What is the iconic symbol or mascot of the Tous brand and what significance does it have for the brand?

The iconic symbol of the Tous brand is the Tous bear. It symbolizes tenderness, fun, and youthfulness, and represents the brand's core values.
What is the distinctive symbol of the Tous brand?

The distinctive symbol of the Tous brand is the teddy bear.
Which animal symbol is typical for the Tous brand and what are the main product categories that Tous offers?

The typical animal symbol for the Tous brand is the bear (Oso). The main product categories are jewelry, handbags, accessories, and watches.